Sub in the City

About Sarah

Hi – I’m Sarah. I’m a BDSM Coach, Kink Educator, Therapist and proudly collared submissive. My goal is to bring BDSM into the 21st Century, and empower you to consciously explore what BDSM means to you.

As a qualified Humanistic Integrative Therapist and Coach, and with over 12 years of personal experience on the BDSM Scene, I support curious kinksters to consciously explore their desires and create exciting kinky experiences with confidence.

When I first discovered BDSM over 12 years ago, I didn’t know where to begin. The internet was a dark and scary place and I felt like I was out of my depth. My journey was filled with trial and error, and on reflection, put myself in a lot of situations without the correct knowledge or tools to communicate my needs and desires well.

What did this mean for me? Well, I had a lot of mediocre experiences to say the least! Experiences where my needs, wants, desires and safety were not my priority, leaving me open and vulnerable to bad experiences.

I learnt a lot over the years of how to attract the right kinky partner, how to communicate my needs, and how to have the best kinky experiences where I felt satisfied and safe in my exploration with others. And this is the space I want to create for everyone who is curious to explore their desires.

Through making my own mistakes, I learnt a lot about the common obstacles people face when diving into this taboo world, and now I’m on a mission to empower you to feel confident, safe and sexy in your kink exploration.

My workshops and coaching are a safe space for you to learn about your desires and understand how to explore them confidently. My social and play events allow you to embrace your kinky side and meet other like-minded people in the community in a safe and empowering space. And my therapy practice supports my work in a trauma-informed way, to ensure ongoing support and safety, inside and outside of the bedroom.

You can also find me over on JOYclub!


Sensuali Interview

We sat down with Sarah, aka Sub in the City, who offers BDSM coaching sessions online and in person. We spoke about BDSM as a healing practice, the importance of introspection and communication in BDSM and the need for more mainstream spaces that openly encourage BDSM education.


ITV Laura Whitmore Investigates

I welcome Laura Whitmore to the Dungeon to sit in on one of my Impact Play Workshops. Laura was investigating the world of Rough Sex, BDSM and Incels, to understand more about violence towards women. 

I showed Laura that BDSM is all about good education, communication, and consent. 


Feature in The Sun

LOVE LESSONS I’m a sex educator helping couples spice up their love life & have better orgasms – clients love this surprising item.

The 30-year-old from Bournemouth is a self-proclaimed “kink educator” who helps thousands of people around the world live out their sexual fantasies.


Radio Woking Interview

I join Roy on his radio show to discuss how I’m brining BDSM into the mainstream. We talked all things BDSM & Kink, myth-busting and top tips!


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