About Sarah
Sarah Salazar is the founder of Sub in the City and is an Integrative Kink Therapist, Coach & Educator with over 14 years of personal experience on the BDSM Scene and 7 years working as a professional Kink Educator & Coach.
As a certified sex and relationship therapist and Humanistic psychotherapeutic counsellor, Sarah takes a holistic and somatic approach to kink, seeing it as a way to connect more deeply to all parts of ourselves without shame or judgement.
Sarah is on a mission to bring BDSM into the 21st Century and empower curious kinksters to consciously explore what BDSM means to them and support them to create a sex life they desire and deserve.
Sarah works with people at all stages of their kink journey, supporting them to discover and embody their desires with confidence through private therapy and coaching sessions, group workshops and retreats.
Sarah is also the owner of a fully equipped Educational BDSM Studio in Bournemouth.
How we can work together
Whether you are seeking coaching to work with your current BDSM lifestyle to improve or get started with practical skills, communication and education, or whether you’re looking to work therapeutically on the things that come up for you through working with kink and sexuality, I provide a safe, non-judgemental space for you to explore and embrace your desires with confidence and clarity.
The therapeutic work we can do together includes but is not limited to:
- limiting beliefs
- attachment issues
- inner child healing
- trauma
- anxiety
- heartbreak & grief, infidelity
- non-monogamy & polyamory
- and much more.
The coaching works we can do together includes but is not limited to:
- practical skills such as impact play, sensation play, bondage
- structuring your D/s dynamics with rules, rituals and more
- communication skills
- kink-specific education and skills
Through therapy, coaching, workshops, retreats and events, I provide a safe space for you to dive deep into your desires, integrate your shadows, and live a kinky life that feels authentic to you!
My own kink journey
When I first discovered BDSM over 14 years ago, I didn’t know where to begin.
The internet was a dark and scary place and I felt like I was out of my depth. My journey was filled with trial and error, and on reflection, I put myself in a lot of situations without the correct knowledge or tools to communicate my needs and desires well.
What did this mean for me? Well, I had a lot of mediocre experiences to say the least! Experiences where my needs, wants, desires and safety were not my priority, leaving me open and vulnerable to bad experiences.
I learnt a lot over the years of how to attract the right kinky partner, how to communicate my needs, and how to have the best kinky experiences where I felt satisfied and safe in my exploration with others. And this is the space I want to create for everyone who is curious to explore their desires.
Years before I re-trained as a therapist, I was seeing my own therapist who, upon sharing my kinky side, asked me if I had been abused as a child, and then proceeded to tell me I should be careful what I associate myself with, attempting to put me off my desire to work as a kink educator.
I have this therapist to thank, because this only motivated me further to do the work I do today.
Through making my own mistakes, I learnt a lot about the common obstacles people face when diving into this taboo world, and now I’m on a mission to empower you to feel confident, safe and sexy in your kink exploration.
In the Press
JOYclub Interview
For many, stepping into the world of BDSM can feel dauntingly underground and somewhat anxiety inducing. To remedy these feelings, Sarah’s Sub in the City events and workshops are all about providing a safe and approachable space for people to feel welcomed and unafraid to explore their interests without judgement.
Watch the full interview on JOYclub.com and join my page on their platform here
Sensuali Interview
We sat down with Sarah, aka Sub in the City, who offers BDSM coaching sessions online and in person. We spoke about BDSM as a healing practice, the importance of introspection and communication in BDSM and the need for more mainstream spaces that openly encourage BDSM education.
ITV Laura Whitmore Investigates
I welcome Laura Whitmore to the Dungeon to sit in on one of my Impact Play Workshops. Laura was investigating the world of Rough Sex, BDSM and Incels, to understand more about violence towards women.
I showed Laura that BDSM is all about good education, communication, and consent.
Feature in The Sun
LOVE LESSONS I’m a sex educator helping couples spice up their love life & have better orgasms – clients love this surprising item.
The 30-year-old from Bournemouth is a self-proclaimed “kink educator” who helps thousands of people around the world live out their sexual fantasies.
Radio Woking Interview
I join Roy on his radio show to discuss how I’m brining BDSM into the mainstream. We talked all things BDSM & Kink, myth-busting and top tips!